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Sanford Levings

"Hi, I’m Sanford Levings, President of MinistryCFO and author of this blog. The purpose of our blog is to share with you information and insights that we gather from working with and listening to our clients and partners, located throughout the country." read more

5 Ways to Increase Giving Awareness

It’s All About Connecting with Your Donors


What are the best ways to increase giving awareness in your church? Here’s what we believe:

1)   Tell Stories

  • People remember stories. Take a moment and try to remember a compelling story of a person giving their life to Christ. Reflect on the details of the story. Are you surprised at the amount of recall you have?

  • People relate to stories. We all have our trials in life. Trials are a fundamental component of the human experience. People who have experienced our same struggles…they are like kinfolk to us!

  • Stories are emotional. What about people finding eternal purpose in their life, who were previously lost? These stories leave us in tears.

  • Stories honor God. Life changes starts with the spirit of God coming to

2)   Provide Statistics (Data)

  • Most people don’t remember data.

  • Stats are.. static. No pun intended.<

  • However,statistics give validity to stories, so be sure to wrap statistics around great stories.

  • Statistics are great at reminding us of the total impact.

3)   Recite Scripture

  • Scripture supports giving.

  • Scripture instructs us on how to give.

  • Scripture is a fairly reliable source!

4)   Celebrate Wins

  • Celebrating wins gives recognition to God. Specifically, it reminds us that God has come through with His provisions for us.

  • Celebrating wins is actually a form of worship.

  • Celebrating wins revitalizes us. It provides necessary recharging in us before we take on the next challenge.

  • In our experience, celebrating tends to be greatly overlooked and thus underutilized.

5)   Demonstrate

  • In the book, Influencer: The Power to Change Anything, the authors contend that one of the most effective ways to effect change in human behavior, is to demonstrate to people on how to make a change in their life.

  • Consider demonstrating the process of making an online donation to your congregation or to a particular group in your church.

  • Similar to celebrating, demonstrating is overlooked if not non-existent.

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What else? What others ways do you know to increase giving awareness? Please let us know because any and all new idea that help increase giving awareness is, indeed, a great idea!